“If you want to build a sustainable, professional performing career with integrity and longevity, you must read The New Business of Acting: The Next Edition. It is absolutely indispensable.”

– Gregory Crafts
Actor, Playwright, Theatrical Director and Producer

Talent Manager Brad Lemack Tackles the Challenges of Building a Career in The New Business of Acting
in an Industry Struggling to Redefine Itself in…

The New Business of Acting: The Next Edition

In Stores October 1

Los Angeles, New York & Chicago Bookstore Events Announced

In the revised and expanded The New Business of Acting: How to Build a Career in a Changing Landscape – The Next Edition (ISBN 978-0-9715410-8-5) talent manager, educator and author Brad Lemack tackles the tough challenges actors face in seeking, building and maintaining rewarding careers in an industry struggling to rebrand itself and how it does business. His advice and perspective are rooted in his nearly 35 years developing, coaching and managing talent – and from his nearly 25 years guiding his college and university students in their transitions from acting students to working, professional actors. Distributed by SCB Distributors, Ingenuity Press USA will publish the title in both hard copy and in eBook format on October 1st, 2018.

Bookstore talks and signings have been scheduled in Los Angeles, New York, and Chicago throughout the month (details follow). From the role of personal ethics and integrity to landing the role of a lifetime, The New Business of Acting: The Next Edition teaches readers how to navigate through and thrive in a continually changing landscape. Whether new to the business or in need of a professional career tune-up, Lemack’s guidance will empower the reader with a critical perspective on how to create, map out and embark on a strategic, life-long journey that will earn opportunities on which careers are built.

The Next Edition includes 20 new and revised chapters that address the impact of the #MeToo movement, the evolution and explosion of self-tape and live-by-new-media auditions, the “Hollywood Hyphenate,” online career branding, the post-merger SAG-AFTRA, the union’s $125-a-day dilemma for actors, the new tax plan’s impact on actors and the overall impact of other industry challenges and changes across-the-board. Lemack also guides readers through the critical process of creating a career Action Plan designed to motivate, focus and empower actors in their steps forward.

Lemack began his professional career in his hometown of Boston hosting radio and television talk and interview programs and as a news director and broadcast anchor. He moved to Los Angeles in the early 1980s to work for noted TV pioneer Norman Lear as a publicity executive. He later established and continues to run his own agency, Lemack & Company Talent Management/Public Relations. He joined the faculty of the Emerson College Los Angeles Campus in 1985 and the Elon University in Los Angeles Program in 2010.

His popular books for actors, The Business of Acting: Learn the Skills You Need to Build the Career You Want (first published in 2002) and the first edition of The New Business of Acting: How to Build a Career in a Changing Landscape (first published in 2012), have become integral components and required reading in many college and university acting and performing arts programs. They have also served as the rebranding manual for working actors seeking to restart and refresh the page on a stalled or stale career.

The best actor never gets the role. But the right actor always gets hired – and if you want to be the right actor, you need to create a well-paved pathway through the traffic jam that can slow you down, divert your attention and create stress behind the wheel of the career you’re committed to driving forward. It’s your journey and it’s time for a career tune-up, even if you’re just starting out.

Contacts & Additional Information:
SCB Distributors: (310) 532-9400
Ingenuity Press USA: (310) 659-6300
Companion website: TheBusinessOfActing.com
Lemack & Company website: LemackCo.com
YouTube TV series: Inside The Business of Acting

The New Business of Acting: The Next Edition
Bookstore talk-and-signing events for October 2018:

Saturday, October 6, 2018
4:00 PM
Barnes & Noble Booksellers
Burbank Town Center
731 N. San Fernando Boulevard
Burbank, California

Saturday, October 13, 2018
1:00 PM
Barnes & Noble Booksellers/Bookstar
12136 Ventura Boulevard
Studio City, California

Tuesday, October 16, 2018
7:00 PM
Volumes Bookcafe
1474 N. Milwaukee Avenue
Chicago, Illinois

Monday, October 22, 2018
5:00 PM
The Drama Book Shop
250 West 40th Street
New York, New York